Usage & Credits — explained simply.
Your plan includes a monthly credit allowance that covers the vast majority of what your AI employees do every day. Here's exactly how it works, what things cost, and how to know if you'll stay within budget.
How It Works
We're not the phone company.
Your AI employees make calls, send texts, handle chats, and respond to reviews on your behalf — 24 hours a day. All of that activity runs through real telecommunications infrastructure and AI computing resources that cost money to operate.
Your monthly credit allowance is designed to cover a typical business's usage. For most clients, credits are more than enough. When usage runs higher — a busy season, a big campaign, a database reactivation blast — you'll draw from your credits, and if those run out, you'll be billed for the overage at the rates listed below.
No surprises. We'll notify you if you're running low. You can also add credits anytime. They don't expire.
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Credits are pre-loaded, not billed in arrears
Your included credits are available from day one of each billing period. If you go over, the additional usage is charged at the end of the month — same card on file, same billing date.
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You can always see where you stand
Your dashboard shows real-time credit usage broken down by category. No guessing, no surprises at the end of the month.
Rate Schedule
What things cost
All rates shown are your effective rates — they include our platform fee. No hidden markups beyond what's listed here.
Phone System
Most common usage| Service | Rate | In plain terms | Notes |
|---|---|---|---|
| Inbound calls (receiving) | $0.0102/min | $0.61 per hour of call time | Every call your AI answers |
| Outbound calls (making) | $0.0168/min | $1.01 per hour of call time | Follow-up calls, reactivation campaigns |
| Text messages (SMS) | $0.01/segment | $1.00 per 100 messages | See segment explanation below |
What's a text segment?
A standard SMS can hold 160 characters. That's one segment — $0.01. If a message runs longer than 160 characters, it splits into two segments ($0.02), then three, and so on. Emojis and some special characters reduce the per-segment limit to 153 characters. For typical business texts — appointment reminders, follow-ups, review requests — one message equals one segment. We keep our automated messages short specifically to stay within a single segment whenever possible.
Conversation & Voice AI
Primary AI usage| Service | Rate | In plain terms | Notes |
|---|---|---|---|
| AI voice calls | ~$0.163/min | ~$9.78 per hour of AI call time | Includes voice engine + AI model. Separate from phone line charges above. Actual cost varies by call complexity and model. |
| AI chat messages | $0.02/message | $2.00 per 100 messages | Each message exchanged in a chat conversation |
Why does a voice call cost appear twice?
When your AI answers a phone call, there are two separate cost components: (1) the phone line charge for connecting the call ($0.0102/min inbound), and (2) the AI computing cost for thinking, understanding, and responding ($0.163/min average). Both draw from your credits. A 3-minute inbound call costs roughly $0.03 in phone line charges plus $0.49 in AI charges — about $0.52 total. This is normal, expected, and already factored into the usage estimates below.
Reviews AI
Included all plans| Service | Rate | In plain terms | Notes |
|---|---|---|---|
| AI review responses | $0.01/response | $1.00 per 100 responses | Auto-generated responses to Google reviews |
| Service | Rate | In plain terms | Notes |
|---|---|---|---|
| Email sends | $0.001/email | $1.00 covers 1,000 emails | For most clients, email is essentially free at this rate |
| Email verification | $0.005/address | $10 verifies ~2,000 addresses | Only relevant when loading a large contact list for a reactivation campaign (Elite plan). We'll flag this before it's used. |
Other Platform Services
Rarely applicable| Service | Rate | When it applies |
|---|---|---|
| Content AI (text) | $0.09/1,000 words | AI-generated long-form content. Minimal unless you're publishing frequently. |
| Content AI (images) | $0.06/image | AI image generation. Edge case. |
| Workflow AI actions | $0.01–0.02/execution | Advanced AI decision steps inside automations. Not part of standard configurations. |
| Domain registration | $15 flat | One-time, only if you need a domain registered through the platform. |
| Funnel & Workflow AI Builder | Free | AI-assisted workflow and funnel building. No credit cost. |
Real-World Estimates
What does a typical month actually cost?
These estimates show how credits are used at different activity levels. Your actual usage will vary — but this gives you a realistic baseline.
Slower month or smaller business
~50 inbound calls, minimal texting
Phone: 150 min × $0.0102 $1.53
Active business, steady call volume
~125 inbound calls, regular texting
Phone: 375 min × $0.0102 $3.83
Busy business or active campaigns
~250 inbound calls, texting campaigns
Phone: 750 min × $0.0102 $7.65
These are estimates, not guarantees
Actual costs depend on call duration, conversation complexity, the AI model powering your voice agent, and your specific usage patterns. We've used conservative averages here — most clients find their real usage falls at the lower end of these ranges. If you're ever unsure, your dashboard shows a real-time breakdown.
No Extra Cost
What's always free
Several platform features never draw from your credits, no matter how much you use them.
Workflow Builder
AI-assisted workflow creation. Build and modify automations without any credit cost.
Funnel & Website AI
AI-powered funnel and page building. Free up to 1,000 prompts per day — more than anyone needs.
AI Content Generation
AI-assisted SMS copy, email drafts, and code inside workflows. No credit cost.
Unified Inbox
All your calls, texts, and emails in one place. No usage fees for inbox access or management.
CRM & Pipeline
Contact management, pipeline stages, and deal tracking. Unlimited contacts, no per-record fees.
Reporting Dashboard
Real-time usage, call stats, pipeline metrics. Always available, never metered.
Questions about your usage?
We're happy to look at your specific situation and give you a realistic estimate before you commit to anything.
Rates are subject to change with reasonable notice. All prices shown in USD.
For complete terms, see our Terms of Service and Refund & Cancellation Policy.
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